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The Researchers. Our research team comprises economists, financial analysts, and community leaders committed to exposing the truth about payday lending. Through data analysis and firsthand accounts, we aim to educate policymakers, community organizations, and individuals about the risks of payday loans and advocate for meaningful reform.

The Branding. Why “Small Loans, Big Damage”? Our branding reflects the true cost of payday lending—what appears to be a small, quick financial solution often turns into a long-term crisis. Our initiative seeks to shift the narrative, from dependence on payday loans to financial empowerment and independence.

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The Researchers. Our research team comprises economists, financial analysts, and community leaders committed to exposing the truth about payday lending. Through data analysis and firsthand accounts, we aim to educate policymakers, community organizations, and individuals about the risks of payday loans and advocate for meaningful reform.

The Branding. Why “Small Loans, Big Damage”? Our branding reflects the true cost of payday lending—what appears to be a small, quick financial solution often turns into a long-term crisis. Our initiative seeks to shift the narrative, from dependence on payday loans to financial empowerment and independence.



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The Researchers. Our research team comprises economists, financial analysts, and community leaders committed to exposing the truth about payday lending. Through data analysis and firsthand accounts, we aim to educate policymakers, community organizations, and individuals about the risks of payday loans and advocate for meaningful reform.

The Branding. Why “Small Loans, Big Damage”? Our branding reflects the true cost of payday lending—what appears to be a small, quick financial solution often turns into a long-term crisis. Our initiative seeks to shift the narrative, from dependence on payday loans to financial empowerment and independence.


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